Kanye West to Headline UK’s Wireless Fest as Pepsi Pulls Sponsorship, Ending 10-Year Alliance

United Kingdom’s Wireless Festival had Kanye West booked as its headliner. Pepsi ended its ten-year partnership sponsorship with the event following the announcement.

Wireless Festival Announces Kanye West as Headliner

Wireless Festival officials announced Kanye West's return to London on March 31. Ye, aged 48, was set to headline all three nights of the festival in Finsbury Park on July 10, 11, and 12.

While some fans were excited about Kanye's performance, others expressed concern and criticism on social media. This announcement came after Ye issued a formal apology to the Jewish community for his past antisemitic comments and references to Adolf Hitler.

Pepsi Withdraws Sponsorship from Wireless Festival

Pepsi confirmed on April 5 that it was withdrawing its sponsorship from the Wireless Festival. The decision came after Kanye West was named as the headliner for all three nights by the festival organizers.

UK Prime Minister Keir Starmer criticized the festival's decision to name Kanye West as the headliner. He called the booking "deeply concerning" and emphasized the need to confront antisemitism wherever it appears.