What's Next for Reese's? Real Chocolate Returns in 2027 After Public Outcry

The Hershey Company has announced plans to revert to using real chocolate in all Reese’s Peanut Butter Cups by 2027. This decision comes after facing criticism for replacing traditional chocolate with "compound coatings" in seasonal items like mini Easter eggs.

The shift back to classic milk chocolate and dark chocolate recipes is part of a broader effort to enhance the entire product lineup, including making Kit Kats creamier and transitioning to natural colors.

Family Influence and Backlash

The move was prompted by an open letter from Brad Reese, the grandson of H.B. Reese, the brand's creator. Reese highlighted the company's quiet substitution of premium ingredients and expressed concern about maintaining the brand's integrity.

Brad Reese criticized the newer, cheaper recipes, stating that the seasonal treats were subpar compared to the original, emphasizing the importance of real ingredients in maintaining the brand's iconic status.

Quality Concerns Addressed

Initially, Hershey defended the recipe changes as necessary for innovation. However, escalating public criticism and a significant increase in the company's research and development budget suggest a shift towards addressing quality concerns more seriously.

While the full return to "real chocolate" will take until 2027, Hershey's decision reflects a response to consumer feedback and a recognition of the importance of upholding the brand's reputation.